• Visually appealing - clean and uncluttered overall design, with legible text and well located content, high impact graphics and photos.
  
• Good navigation - site architecture and menus make it easy and quick to find your way around the site.
  
• Standards based - compliant with the WC3 HTML standards and the WAI Accessibility requirements.
  
• Consistent design - all pages with similar design and navigation exudes professionalism and ease of use.
  
• Quick download - if it's not, your visitors will go elsewhere.
  
• Search engine friendly - SE's must be able to travel through the site and index your pages.
  

It is hugely important that the site design reflects the values of your business and how you want to be seen by the world. That's why we like to discuss your business with you before deciding on any design approach. This knowledge helps us use our design techniques to produce a visual version of your identity.

Technically, the web site development choices will be influenced by your business requirements. A business that needs a secure, fault tolerant, transaction processing web site has quite different development requirements from someone who wants a 5-page online brochure.

We will talk to you in business terms and make sure you are not bamboozled by technology, so that we can understand what is important for you. Furthermore, our advice is always to take things one step at a time. Our solutions are built so you can grow your site in a businesslike way. You will normally be able to add features and functions to your timescales - after you are satisfied the original requirement has been met.

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